“THE TAG”
Creative Excellence in Retail Advertising & Marketing Nomination
“THE TAG” – Not just another award. This is where retail’s boldest ideas and sharpest campaigns take center stage. For the campaigns that turned store windows into stories. For the strategies that transformed clicks into connections. For the marketing that made audiences stop scrolling.
This is “THE TAG.” The mark of brilliance in MENA’s retail advertising and marketing.
Not just a nod. Not just a pat on the back. A standing ovation for work that redefines the industry. “THE TAG” is where the best earn their spotlight.
Award Categories
IMAGES RetailME A&M Awards 2025
Assessment Period: 1st January 2024 – 28th February 2025
Entries Close on : 31st March 2025
Nomination Enquiry Form
Award Categories
IMAGES RetailME A&M Awards 2025
Assessment Period: 1st January 2024 – 28th February 2025
Entries Close on : 15 March 2025
Eligibility: Recognizes innovative and impactful store designs that enhance functionality and elevate the customer experience across all retail formats.
Eligibility: Celebrates exceptional window display designs, whether festive or non-festive, that captivate audiences and drive footfall.
Eligibility: Honors retailers who redefine customer experience through personalization, innovative designs, in-store technologies, and customer feedback.
Eligibility: Honors the exceptional application of advanced technologies such as AI, AR, VR, Metaverse or Blockchain in marketing strategies to deliver impactful customer engagement.
Eligibility: Recognizes impactful collaborations with influencers or celebrities that amplify brand campaigns and drive engagement.
Eligibility: Recognizes retail campaigns with innovative, multi-channel approaches that achieve exceptional business results.
Eligibility: Celebrates creative and impactful use of social media and digital advertising to drive consumer engagement and business growth.
Eligibility: Honors PR campaigns that have delivered significant impact through strategic storytelling and media engagement.
Eligibility: Recognizes impactful campaigns that successfully introduce and engage audiences with a new retail concept.
Eligibility: Celebrates innovative and engaging campaigns designed for festivals or seasonal occasions, such as Ramadan, Christmas, White Friday or anniversaries.
Eligibility: Celebrates ideas that foster a sense of community and achieve high audience engagement.
Eligibility: Honors campaigns that seamlessly integrate various media channels to create a cohesive and impactful 360-degree brand experience.
- RetailME A&M nomination categories and entry details are announced through the event website, magazine ads, a personalized electronic campaign and tele-calling to prospective nominees in all proposed categories.
- Awards details and nomination forms can be downloaded from Retail Reboot website.
- Eligible applicants are required to apply online and submit nominations details and supporting material latest by
- Submitting an entry form does not guarantee nomination. Nominees will be shortlisted on the basis of Performance data as supplied in the entry form.
- Nomination forms are checked by the IMAGES RetailME A&M Awards audit team for eligibility, completeness and data correctness. Nominees may be asked to rectify mistakes, if found, and also provide supporting documents – wherever required.
- IMAGES IMAGES RetailME A&M Awards Grand jury comprising of distinguished personalities in the field of research, consulting & Design with thorough insights into the retail business – goes through the awards submissions and gives scores based on their assessment of the nominees.
- The Jury and the organizers have the right to decide on the final categories to be awarded, renaming the titles and moving nominations to the most appropriate categories – wherever required.
- Categories failing to receive less than three valid nominations will be dropped without notice.
- Names of Prelim, On Ground and Final Jury, may or may not be announced/ disclosed/ displayed on the website. Even if they are announced/ disclosed/ displayed on the website/ EDMs, finally their involvement will be subject to their availability on the day of the jury for active participation in the Jury Process.
- The coveted IMAGES RetailME A&M Awards trophies will go to the best among the top performers. The final names will be announced at the glittering IMAGES RetailME A&M Awards ceremony on the 15th May at JW Marriott Hotel Marina, Dubai.
- Stick to 10 Slides (max. 12)
- Start with a brief history of the company
- Year of establishment, total no. of stores, total number of square footage, regions covered
- List the initiatives undertaken: innovations; marketing; advertising and promotions; customer service; staff training.
- Describe the strategic objectives, the execution and design of projects, evidence of extreme expertise and skills, customer convenience, delight and satisfaction (800 to 900 words max.)
- Support presentation with high resolution photos of 300 dpi with captions
- Please submit logo (Vector Format) along with category specific pictures
- All information must be accurate and verifiable.
- When approaching the submission please go through the questions as per your category of selection.
- It is important to answer every question in detail and be specific with quantifiable facts or trivia to help the jury understand the growth or success achieved.
- In the presentation it is important to specify your company/brand history, its key growth markers, and success story in just 1-2 slides.
- Dedicate the rest of the slides of your presentation or video to sample the brand’s narrative and its specific growth strategy in the category of your selection.
- So, every presentation you submit has to be category specific highlighting the problem-solution and growth the brand has achieved in the last 1-2 years and that’s why it wants to showcase the best practice in that category to nominate.
- We have a global jury, so it’s important to give them category-specific growth numbers and very justifiable quantifiable and qualitative narrative with each submission. This helps them gauge the brand’s matrix and its reason to select the category it has.
Nomination Enquiry Form
For Awards Enquiries Contact
Nazia Anjum
Mobile: +971 58 586 9454
Email: nazia@imagesretailme.com
Zahabiya Murtuza
Mobile: +971 50 206 5352
Email: zahabiya@imagesretailme.com