Sparking The Next In Retail
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11FEBRUARY 2026
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ADDRESS SKY VIEW DOWNTOWN DUBAI
It Isn’t About Reinventing the Wheel.
It’s About Learning from those Who Got It Rolling.
Retail Reboot Summit 2026 | Dubai
Welcome to 2nd Edition of
Retail Reboot Summit
Now in its second year, Retail Reboot Summit brings together the people shaping how retail works in a tech-first world. It’s where retailers, marketers, operators, and enablers meet to share what’s working, what’s not, and what’s next. The conversations span customer experience, checkout, operations, data, design and sustainability. They flow through MarTech, where customer connection meets creative automation. RetailStack, the full tech foundation powering modern retail. And AppliedAI, real-world intelligence driving retail precision.
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THOUGHT
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OMNICHANNEL
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MARTECH
FACILITATORS
We believe there are
SIX SPARKS,
rooted in real retail tech challenges, that are igniting the next era of retail transformation.
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Retail
PRACTITIONERS
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THOUGHT
LEADERS
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OMNICHANNEL
CATALYSTS
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MARTECH
FACILITATORS
Reserve Your Seat
Speakers 2026
Majed Al Tahan
Founder & CEO / Co-Founder & CEO
Raed Hafez
Chief Executive Officer
Mouna Abbassy
CEO & Founder
Pamela Lilburne Opie
CEO and Founder
Jennifer Cohen Solal
CEO & Co-founder
Annie Stacey
Founder & CEO
Araceli Gallego
Co-founder & MD
Mohamed El Fakharany
Chief Operating Officer
Marc Jeffrey
Chief Operating Officer
Robin Uthappa
World Cup Champion | Founder Certified Life Coach | Results Coach
Aaryan Kapur
Group Head - Digital Marketing
Abhinav Nair
Chief Growth Officer
Abhishek Rajput
Senior Engagement Manager
Abid Siddiqui
Head of Marketing
Adam Docrat
Head of Information Technology - GCC
Adriano Silva
Sales Director (MEA, APAC, and Spain)
Akshay Jayaprakasan
Associate Partner
Akshay Rao
Vice President & Head E-Commerce
Ana Elisa Seixas
Head of Marketing - Middle East, Africa & India
Anamika Priyadarshi
General Manager - Marketing
Ankit Tanna
Head of eCommerce
Anand Padmanabhan
Senior Key Account Manager
Anton Nykyforov
Marketing Director
Arunachalam A.P.
Chief Technology Officer
Anup Kondakundi
Vice President - Marketing Strategy & Brand Transformation
Aurelien Cuellar
Director Transformation
Bappaditya Banerjee
Director- Business Transformation
Ciprian Spiridon
Chief Technology Officer
Dana Chammas
Marketing Director
Ekaterina Gorbacheva
Global Expansion Director
Gordon McKie
Group CEO
Harshdeep Jolly
Executive Director of Technology & AI Strategy
Hatem Moghazi
Head of IT
Hozefa Saylawala
Director of Sales - Middle East
Kamal Shah
Chief Technology Officer
Karim Chaanine
Chief Marketing Officer
Karim Chikh
Digital Marketing Manager
Ketaki Shah
Head of Marketing
Kimberley Roditi
Vice President of Product Management and Design, Omnichannel
Lama Nasser
Head of Marketing & CRM
Léa Monnet
Director in Deals Strategy & Operations
Marcin Pawel Piekarczyk
Senior Director of Digital & Technology
Matt Gregory
Senior Director – Strategy
Moaz Alkazzaz
Multi-Industry Retail Expert and Advisory Board Member
Mohammed Eldaly
Executive Director of Retail
Mohammad Khateeb
E-commerce & Marketing Lead
Muhamed Ashraf
Head of Brand and Growth
Nader Amiri
General Partner
Nancy Ozbek
General Manager
Nikola Djordjevic
Deputy General Manager Marketing
Parul Khanna
Marketing Director
Pooja Naik
Head of Marketing & PR
Rakesh Ramakrishnan
Head of Marketing
Ramy Khafagy
Chief Marketing Officer
Ricky Gill
Head of Supply Chain
Schalk Vorster
Senior Director
Sefik Bagdadioglu
Chief Growth Officer
Shaik Maqbool Basha
Chief Technology Officer
Simon Ritchie
Marketing Director
Thomas Prom
Regional Head of IT, Digital & Sustainability
Ulyana Vilkina
Regional Marketing Lead - GCC
Umesh Chopra
Market Intelligence Manager
Vishal Kapil
Group Chief Technology & Information Officer
“THE TAG”
Celebrating Excellence in Retail Advertising & Marketing
The TAG Retail Advertising & Marketing Awards is where retail’s boldest ideas and sharpest campaigns take center stage. For the displays that turned store windows into stories. For the strategies that transformed clicks into connection. For the marketing that made audiences stop scrolling.
The TAG was created to celebrate the creative forces behind retail’s most impactful ideas in advertising and marketing. The trophy takes the shape of a literal tag, a symbol of excellence that doesn’t just recognize, but resonates.
This is the mark of brilliance in MENA’s retail storytelling. Not just a nod. Not just a pat on the back. A standing ovation for work that redefines the industry.
WHY SHOWING UP MATTERS
The Right Room
This is where retail’s top decision-makers, from CXOs to transformation leads, gather to share what they’re solving and what they need next.
Unfiltered
Insight
Real stories. Real challenges. Real use-cases. Understand exactly how tech is being deployed by the people who live retail every day.
Conversations
That Stick
Meet the partners, client and collaborators you won’t find at expo booths. Because here, the agenda is built around relevance, not volume.
Presence That Signals Credibility
Being in the room says something about who you are, what you solve, and where you’re serious about showing up.
WHY PARTNER
Retail-First, Tech-Focused
Rerail Reboot Summit is entirely built around retail technology, in every form and function. Retailers show up here to go deep, not broad.
Curated Retail Decision-Makers
This is not about footfall. It’s about fit. Every attendee is handpicked for relevance: C-suite leaders, transformation heads, marketing decisionmakers and operations leads across MENA retail.
Sparks, Not Scripts
Every session is designed around real challenges retailers are solving and the enablers helping them do it. You’re not here to pitch. You’re here to partner.
Covering Three Tech Tracks
MarTech | RetailStack AppliedAI
From marketing automation to backend optimization and intelligent systems, Retail Reboot Summit covers the full stack.
Partners 2026
Download e-Brochure
