Awards Ceremony : 11th February 2026
Address Sky View, Downtown Dubai
Celebrating Excellence in Retail Advertising & Marketing
Awards Ceremony : 11th February 2026
Address Sky View, Downtown Dubai
“THE TAG”
The TAG Retail Advertising & Marketing Awards is where retail’s boldest ideas and sharpest campaigns take center stage. For the displays that turned store windows into stories. For the strategies that transformed clicks into connection. For the marketing that made audiences stop scrolling.
The TAG was created to celebrate the creative forces behind retail’s most impactful ideas in advertising and marketing. The trophy takes the shape of a literal tag, a symbol of excellence that doesn’t just recognize, but resonates.
This is the mark of brilliance in MENA’s retail storytelling. Not just a nod. Not just a pat on the back. A standing ovation for work that redefines the industry.
Award Categories
(Assessment Period: 1st January 2025 – 1st January 2026)
Nomination Deadline: 5th January 2026
Eligibility: Recognizes innovative and impactful store designs that enhance functionality and elevate the customer experience across all retail formats
Eligibility: Celebrates exceptional window display designs, whether festive or non-festive, that captivate audiences and drive footfall.
Eligibility: Honors retailers who redefine customer experience through personalization, innovative designs, in-store technologies, and customer feedback.
Eligibility: Recognizes retail campaigns with innovative, multi-channel approaches that achieve exceptional business results.
Eligibility: Celebrates creative and impactful use of social media and digital advertising to drive consumer engagement and business growth.
Eligibility: Honors PR campaigns that have delivered significant impact through strategic storytelling and media engagement.
Eligibility: Recognizes impactful campaigns that successfully introduce and engage audiences with a new retail concept.
Eligibility: Celebrates innovative and engaging campaigns designed for festivals or seasonal occasions, such as Ramadan, Christmas, White Friday or anniversaries.
Eligibility: Honors the exceptional application of advanced technologies such as AI, AR, VR, Metaverse or Blockchain in marketing strategies to deliver impactful customer engagement.
Eligibility: Recognizes impactful collaborations with influencers or celebrities that amplify brand campaigns and drive engagement.
Eligibility: Celebrates ideas that foster a sense of community and achieve high audience engagement.
Eligibility: Honors campaigns that seamlessly integrate various media channels to create a cohesive and impactful 360-degree brand experience.
“TAG” The mark of brilliance in MENA’s retail advertising and marketing.
This is where retail’s boldest ideas and sharpest campaigns take center stage. For the campaigns that turned store windows into stories. For the strategies that transformed clicks into connections. For the marketing that made audiences stop scrolling.
Not just a nod. Not just a pat on the back. A standing ovation for work that redefines the industry. "TAG” is where the best earn their spotlight.
Awards Ceremony: 11th February 2026 | Nomination Deadline: 5th January 2026
(Assessment Period: July 2024 – August 2025)
- Explore Categories
Go to the Awards > Award Categories tab. Click the dropdown beside each category to view eligibility criteria. - Start Your Application
- Click “Apply Now” to access the Submission Portal.
- Click the green “Submit an Entry” button (top right).
- First-time users will need to register before accessing the form.
- Fill Out the Nomination Form
- Select your category from the dropdown.
- Answer 4–5 questions about your brand.
- Upload your presentation (please do not accept WeTransfer – submit viewable links only).
- Click Submit once you're done.
- Confirmation
- A confirmation email will be sent to your registered address.
- Didn’t receive one? Your form might still be in draft – please check and submit.
- Need to make changes? Use the “Edit Here” link in the confirmation email.
- Additional details
- Deadline: All nominations must be submitted online by 5th January 2026.
- Submitting a form does not guarantee an award.
- Brands may enter multiple categories if eligible.
- Entries are reviewed for completeness, accuracy, and supporting documentation.
- Our audit team may contact you to correct or complete information.
- Nomination fee
- Once nomination form/s has been submitted, a member from our awards team will get in touch to initiate the payment process.
- Each nomination is priced at 3000 AED + VAT. This is an operational fee and does not guarantee an award.
- Payment can be made via payment link or bank transfer
The TAG Jury includes industry experts in advertising, marketing and retail across the KSA region.
Nominees are assessed purely on the basis of their responses in the submission form.
The jury reserves the right to:
- Reassign nominations to more suitable categories
- Rename or merge award titles
- Drop categories with fewer than three valid entries (without prior notice)
Awards Gala
The official list of shortlisted nominees will be announced a few days prior to the event. Awardees will be honored at the TAG Awards Ceremony on 11th February 2026.
For queries please contact
Zahabiya Murtuza | +971 50 206 5352 | zahabiya@imagesretailme.com
Nomination Enquiry Form
For Awards Enquiries Contact
Nazia Anjum
Mobile: +971 58 586 9454
Email: nazia@imagesretailme.com
Zahabiya Murtuza
Mobile: +971 50 206 5352
Email: zahabiya@imagesretailme.com